Moosetodon#socialux
Yes, it is a fact that brands want and need to sell to keep themselves alive and operating.
On this perspective it is no surprise that they want to be all-around for possible users to see them and "want" to buy them.
#Brands are acting on their comfort zone instead of helping users figure out their own brand-related #motivations for more "natural" consumption.
#Marketing #disruption is needed, not spamming all over.
#Digital #disruption isn’t actually about technology. Digital disruption is about:
1. Understanding the actual realities of the market.
2. Knowing the true needs, wants, beliefs and motivations of consumers.
3. Framing your business and brand relevantly within that context.
4. And then…using technology for engagement.